Idea generation is described as the process of creating, developing and communicating abstract, concrete or visual ideas. It's the front end part of the idea management funnel and it focuses on coming up with possible solutions to perceived or actual problems and opportunities

With niche marketing, businesses promote their products and services to a small, specific and well-defined audience. Many organizations adopt this strategy to support an underserved population and reap the rewards of brand loyalty. To engage in niche marketing, companies must first understand their niche

bottleneck analysis is any combination of tools and processes used to identify where bottlenecks are occurring in a production environment, the impact they're having, and solutions for eliminating the bottleneck